What is a focus group?
Focus Groups are fun and entertaining! You would be requested to meet at a designated location, normally a nice hotel conference room in your area. There you would join other participants, from 10 to 30 people, who also meet our qualifications. Once there, everyone would go behind a closed door to discuss a product, service or idea with a moderator who would lead the discussion. Our company will not know what will be shown or discussed. Normally, focus groups last approximately 2-hours. Refreshments are always served and you will be compensated for your time and opinions with an honorarium of $40 dollars or more, depending on the topic and duration of the discussion. Past respondents, who have attended for the first time, have come out saying how much they enjoyed the experience and how interesting it was for them. They even request being called on for future studies!